Its “ask-me-anything” forums, known as AMAs, emphasize long, open-ended responses for an audience that Riccomini describes as being, “just different” from other platforms.īolstering that claim is the fact that the crossover between Redditors and other social media platforms is rare. Whereas apps like Instagram and TikTok are geared towards multimedia posts, Reddit uses conversations to drive engagement. “It creates a unique opportunity for sports organizations – from teams, to leagues, to media outlets – to engage with fans authentically and dynamically, in a way they couldn’t anywhere else,” Alexandra Riccomini, Reddit’s senior director of business development and media partnerships, wrote in an email.įounded in 2005 by University of Virginia roommates Steve Huffman and Alexis Ohanian, Reddit has already carved out a unique niche among social communication platforms. The sports industry has quickly taken notice, with leagues and teams trying to figure out ways to reach not only their existing fanbase on the platform, but how to do so in some of the ways unique to Reddit.

With more than 430 million active users each month, Reddit has emerged as one of the most influential websites in the world in terms of driving conversation.

Best sportsbook nj reddit 2019